If you want to understand how hard logistics really is, spend a day inside a 3PL. 

You’ll see teams juggling carriers, rates, invoices, customers demands, packaging and warehouse services; all while margins shrink and expectations rise. It’s one of the most complex jobs in the supply chain, and also one of the most overlooked..

That’s why DiversiFi exists. 

Today, the company announced it has raised $8 million in oversubscribed pre-seed and seed funding, led by Sorenson Capital, Kickstart and Peterson Ventures, to continue its mission of helping third-party logistics providers finally take control of their profitability. 

“DiversiFi was founded out of firsthand experience with the pain and imbalance built into today’s logistics systems,” said Caleb Nelson, CEO of DiversiFi. “We know the pain the people doing this work feel, and we saw how unfair the system was. 3PLs are expected to protect margins in an industry that gives them almost no visibility into where money is actually being made or lost without AI to connect the dots.”

The Reality 3PLs Live With Every Day 

For many logistics operators, the numbers tell a painful story: 
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● 32% of shipping invoices include fees that aren’t billed accurately. 

● 41% of shipments are assigned to the wrong carrier. 

● 74% of shipping rate quotes are different than what is billed to 3PLs.
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Behind these numbers is a deeper problem. Technology that never evolved to match the complexity of modern shipping. Warehouse systems don’t speak the same language as finance. 

3PLs are swimming in disparate data with manual work required to join them. And teams are left guessing when they should be making confident, decisions to scale their business.

DiversiFi is closing that gap by bringing AI directly into day-to-day operations, not as hype, but as a practical engine with real use cases 3PLs benefit from. 

And the impact is already clear. Among early customers, DiversiFi has helped achieve: 

● 2x increases in sales close rates 

● 28% average margin growth 

● 18% reductions in shipping costs

“These aren’t inflated figures,” said CPO Kevin Miller. “They’re proof that when 3PLs finally have visibility and the right tools, they can compete and win in an industry that has fierce competition.”

AI That Works Where It Matters 

With its initial product launches, including an AI Billing Tool, Dynamic Markup Engine, and RFP Sales tool, DiversiFi is helping 3PLs stop margin leakage, price with confidence, and grow smarter. 

The company’s primary customers today are 3PLs of every size, especially ecommerce and small-parcel operators. The teams under the most pressure, with the fewest resources to fight back. It’s also one of the fastest growing markets, with the global 3PL industry is projected to become a $2 trillion market by 2030, making it one of the most critical and complex sectors in modern commerce.

But the vision goes further. 

“Every shipper deserves to keep more money in their pocket,” added Caleb Nelson. “Our goal is to help 3PLs use AI to eliminate margin leakage, run more profitable businesses, and deliver real savings to their customers. When logistics works better, everyone wins.”
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Building What the Industry Has Been Missing 
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For DiversiFi, this next chapter isn’t just about growth. It’s about standing shoulder-to-shoulder with an industry that’s been underserved for too long. 

“We’re not here to tell 3PLs how to do their jobs,” added Caleb Nelson. “We work on top of the systems they already have, enhancing, not replacing their tech stack so they can build profitable businesses and deliver better results for their customers.”

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