One of the most common things we hear from 3PL operators is that their proposals are not landing the way they should. The math is right, the pricing is competitive, but something about how it gets in front of a prospect does not quite convey the value clearly enough.

We built something to fix that. And while we were at it, we built something that changes how your existing clients experience your service too.

The DiversiFi Client Portal is now live. Here is what it does and why it matters for your business.
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What the Client Portal Is

The Client Portal is a branded, interactive experience that lives inside the DiversiFi platform and extends outward to two audiences that matter most to your 3PL: the prospects you are trying to win and the clients you are working to keep.

It is fully configurable. You manage it directly through your DiversiFi account. And because it can be white labeled with your own branding, every person who sees it sees your company, not ours.
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Built for Two Audiences
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The sales side replaces the back and forth of email threads and PDF attachments with a single, professional link you send to a prospect. The client side extends your platform beyond your own team and gives the brands you serve a window into their own data and billing, on demand.

The Proposal Problem This Solves

Here is the situation that prompted a lot of what we built.

A brand receives three proposals from three different 3PLs. One arrives as a multipage PDF. One is an Excel file with six tabs. One is a link to a clean, interactive page that shows a shipment heat map, a side by side rate comparison, and an automated summary of what they stand to save.

Which one do they understand immediately? Which one makes the value obvious before they have to ask a single question?

Proposals that brands can see, interact with, and understand on their own terms convert at a fundamentally different rate than static documents. The portal makes that possible for every 3PL on the DiversiFi platform, regardless of the size of their sales team or design resources.

What every proposal now includes

1. A shipment heat map showing network alignment
2. Side by side rate comparisons
3. Automated rate analysis and savings visibility
4. A white labeled, branded customer experience
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It Looks Like You, Not Us

This is an important detail. Every portal page can be rebranded to match your company. Your logo. Your colors. Your name on every page a prospect or client sees.

That matters for two reasons. First, it makes the experience feel like a natural extension of your business rather than a third party tool someone else is powering. Second, it gives your team something they can send with confidence. This is a professional, polished touchpoint that reflects on your brand at every step from proposal to signature to invoice.

For smaller and mid size 3PLs that may not have a dedicated design team, this levels the playing field significantly. You can put a proposal experience in front of a prospect that looks and feels as professional as anything a much larger competitor could produce.

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We built these features around two things every 3PL cares about: winning business, and keeping business. The White Label Portal changes how you sell and serve.

Kevin Miller, Chief Product Officer

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What This Means for Winning Business

Speed and clarity win proposals. When a prospect can open a link, see exactly how your rates compare to what they are currently paying, understand the geographic network coverage you offer, and sign off digitally without printing a single page, the time between proposal and decision compresses significantly.

The portal removes the friction at every step of that process. Questions get submitted and answered in the same interface. Revisions happen collaboratively. Acceptance is a click, not a scan and email back.

For 3PLs competing against larger providers with more resources, this kind of professional, frictionless experience is a genuine differentiator. It signals operational maturity before the relationship even begins.

What This Means for Keeping Business

The client facing side of the portal does something equally important. It gives the brands you serve direct access to the data they care about most: their operational analytics, their invoices, and the ability to pay without picking up the phone or sending an email.

Clients who have self service access to their own data ask fewer questions, file fewer disputes, and feel more in control of the relationship. That translates directly into lower administrative overhead for your team and stronger client satisfaction scores across the board.

Transparency is one of the most underrated retention tools in logistics. When a client can see their data whenever they want, billing becomes a non issue rather than a regular source of friction.

The 3PLs that embrace technology will not just operate more efficiently, they will be impossible to replace. That is what we are building at DiversiFi. A platform that makes our users the most transparent, professional, and competitive option in the market.
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Kevin Miller, Chief Product Officer

How to Get Started

The Client Portal is available now for all DiversiFi customers. Setup and configuration happen directly inside the platform. White label customization, portal link generation, and client access management are all handled from your existing dashboard.

If you want to see the full portal experience before configuring your own, reach out to your account team. We can walk through a live demo and help you set up your first branded proposal portal in the same session. Not a client yet? Learn more here.

This is the kind of tool that changes how a prospect feels about your business in the first five minutes. It is worth seeing it for yourself.

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